Peugeot 208 - Regeneration

Friday, 08 Jun 2012, 15:40

 

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Soon, Michael Attard Ltd. – local Peugeot Importers and Distributors will launch the new Peugeot 208 - a new model for the 'Supermini' segment, it will be available in two distinct body styles; 3-door and 5-door.

Peugeot knows well, that in creating a new vehicle capable of appealing to a wide variety of customers with ever changing expectations, simple renewal is no longer enough. Therefore, from the outset, the Peugeot Project Team adopted the most ambitious specification overhaul ever undertaken by the brand to create a vehicle that marks a true generation leap.

Peugeot has not hesitated to rewrite the rulebook, with the desire to reinvent the principles on which the success of icons like the 205, 206 and 207 were built and to "regenerate" them, to create:

THE PEUGEOT 208

"The 208 is a new illustration of the Marque project launched two years ago and establishes itself as a new stage in Peugeot's desire to drive itself towards ever greater modernity." Xavier Peugeot, Peugeot Marketing and Communication Director.

"With the 208, Peugeot has given itself the means to recreate an icon." Laurent Blanchet, Peugeot Product Range Director


Architectural regeneration

The 208 embodies the principles of agility and efficiency. Using the latest technology available allows Peugeot to make a car that is lighter (–110 kg on average compared with the 207), more aerodynamic and very compact. These
benefits are accentuated by noticeably increased occupant space, with more room in the rear seats and a more generous boot (+15 dm3 in volume), proof too of optimised architectural performance.

Stylistic regeneration

The 208 gives form to and refines the new aesthetic codes of the brand. ‘Floating’ grille, light signature, ‘boomerang’ rear lamps - each detail is designed in complete harmony with the general volume. Sculpted, athletic, pure and sophisticated, its style projects the brand towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief. The two body styles have been given an entirely different treatment, with a three-door version subtly echoing one of its illustrious older siblings.

"The strength of the 208 lies in its style: it is a real ball of energy. It has the potential to please everyone, without being a weak compromise, like a popular piece of music that touches the human soul regardless of culture."
Gilles Vidal, Peugeot Style Director.

Ergonomic regeneration

The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, the instruments and controls have been completely re-designed to become entirely intuitive and clear. They are positioned around a small steering wheel, a "head up instrument panel" and a large touch screen. This assembly truly "connects" with its occupants and contributes to the practicality, safety, quality and purity of the interior design, as well as to the driving sensations.

Environmental regeneration 

By achieving average CO2 emissions of 34 g/km lower than the 207, the 208 will take the lead in its segment. Its latest generation engine technology and the use of the e-HDi micro-hybrid technology on virtually all versions
add to the vehicle's improvements in terms of weight and aerodynamics.

With five models, four of which are equipped with the new generation Stop & Start (e-HDi) system, the diesel range starts at 87 g/km of CO2, delivering fuel economy of 69.2mpg and never exceeds 99g.

The 208 introduces a new range of 3-cylinder petrol engines, 1.0 and 1.2 lVTi, which are particularly efficient, with a range starting at 99 g/km of CO2, delivering 54.7mpg.

The environmental credentials of the 208 does not stop there. With 25% of "green materials" (recycled or of natural origin) making up its mass of polymers, it enters a new era in terms of eco-design. As a world first, the
rear bumper and the fan assembly are made entirely using these materials. This type of bumper alone will permit a saving in manufacturing of 1600 tonnes of fuel a year.

Regeneration of the driving experience

The 208 renews the driving pleasure so dear to Peugeot: Thanks to the small steering wheel which permits new ergonomics, the driver experiences a completely new driving agility, and with true harmony between comfort and
road holding in terms of suspension and wheels - the result of the historical expertise of the brand - benefits from the compactness and reduced weight of the vehicle.

"The new instruments and controls contribute enormously to the driving sensation. When you enter the passenger compartment you immediately want to drive and take advantage of the time in the 208." Gaëtan Demoulin, Project Engineer

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