Email is more popular than social media: study

Wednesday, 28 Mar 2012, 13:09


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Social media may be getting all the buzz, but email is still a more popular mode of Internet communication, according to a new survey. Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85 percent of them used the Internet for email while 62 percent used it for social networking.

Keren Gottfried, research manager at Ipsos, says she expected email use to trump that of social media. How people use the Internet varies from country to country. In Hungary, 94 percent go online to use email while only 46 percent do so in Saudi Arabia.

In Indonesia, 83 percent of people use the Internet for social networking (defined in the study as visiting social networking sites, forums or blogs.) Social media use is also high in Argentina (76 percent), Russia (75 percent) and South Africa (73 percent). It’s low in Japan (35 percent) and Saudi Arabia (42 percent). The U.S. figure for social media use was right around the average: 61 percent.

Aside from email and social networking, another primary use of the Internet is for Voice-Over-IP. Overall, VOIP is used by 14 percent of people across the globe and trends high in Russia (36 percent), Turkey (32 percent) and India (25 percent). VOIP use is lowest in Brazil (4 percent), France (5 percent) and the U.S. (6 percent).

Source. Mashable


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