If You Are Experienced In Graphic Design, UI/UX Or Brand Management And Are Looking For A New Challenge, Read On…
The way visitors feel, the messages they see and the ease of use of a website all have important impacts on how an online business runs, it’s revenues and profitability. For these reasons, graphic design, UI, UX and brand management are all important jobs in the igaming sector. If you have qualifications, skills and experience there may be a job for you in the fast-growing online gaming sector. Read on to find out more.
- 1 If You Are Experienced In Graphic Design, UI/UX Or Brand Management And Are Looking For A New Challenge, Read On…
What graphic designer jobs are there in igaming?
Virtually every igaming company will have one, or more, graphic designers on their staff. When they first launch, most affiliates will use freelancers to keep costs down and get started, but as time goes on they will employ one or more designers.
In igaming operators it is quite common for there to be multiple design staff. Often, those design staff will be assigned to work on just one brand, to ensure continuity. By operating his way, one or two designers will produce all the creative images for a brand. This might not sound like much, but many companies have brands that operate in different countries and languages and need to do so on different domains. There will be graphics for CRM campaigns, campaign matierials for affiliates and other acquisition channels like social media. This means that one image might actually need to be created multiple times and in multiple formats and languages to coordinate a marketing campaign.
Graphic designers probably do not get the kudos they deserve within the igaming sector. When designs are bad, everyone notices and complains, but when everything is good nobody says a word. Despite this, it is possible to have a good career within igaming if you have the right type of creative skills and build your experience.
What UI/UX jobs are there in igaming?
Graphic designers generally create images, ads and banners for existing websites. In contrast, UI (user interface) and UX (user experience) staff are employed to design the actual website itself. On smaller sites a designer is more than skilled enough, but as the sites grow in size, scale and budget, management tends to want to find ever higher levels of skills to improve their website. UI and UX staff spend lots of time looking at how users interact with pages and features to try and make everything as easy to use as possible. As a regular user of the web, you will know that many corporate websites fail to be easy to use, but the large budgets and much larger revenues of igaming means that the igaming sector takes this very seriously.
The larger igaming operators will employ teams of people to work in UX. This means that there are often two or three percent of a company’s total staff working in UX/UI. If you are good, you can have a great career in the igaming sector.
What brand manager jobs are there in igaming?
The larger igaming operators employ staff to work on their brand image. Sadly, most operators do not have the time or budget to really address their brand properly until they are well established. This might be the reason why so many igaming companies have such poor brands and such limited reach and brand awareness.
Brand Managers and Brand Directors are emplyed by larger firms to monitor the brand awareness, help marketing staff to think through campaign ideas and work with outside advertising agencies to plan larger campaigns. Brand management is the kind of improved career progression that many marketers and designers look for as these positions carry greater gravitas and much higher salaries.
If you want to change your career and find a job in igaming, let us help!
At MaltaStar.com we have worked within the igaming sector in Malta for a number of years each. We have been through what you going through, looking for jobs, interviewing and seeking better salaries and terms. After lots of experience, we have partnered with one of the best recruitment consulting companies in the igaming market. We know that this agency is good because we have worked with them ourselves. If you would like to have our recommended partner help you, please follow the link below and send us your details today.