If You Are An Affiliate Manager And Want To Live And Work In Malta, Read On…
Affiliate management is a kind of relationship management role within the marketing division of lots of online businesses. An affiliate is usually a marketing specialist that drives traffic to a service provider or retailer that then sells their products or servives. The affiliate earns a commission whenever a visitor makes a purchase. Within the igaming sector, affiliation is a very important part of the business model.
- 1 If You Are An Affiliate Manager And Want To Live And Work In Malta, Read On…
- 2 Affiliate management jobs are very important in igaming
- 3 What is affiliation?
- 4 What does an affiliate manager do?
- 5 What is a super affiliate?
- 6 How much do affiliate managers earn?
- 7 If you are looking for a new job in affiliate management in igaming, let us help!
Affiliate management jobs are very important in igaming
The world of digital marketing and business online in general enable companies to operate without needing to actually speak to real people. Some parts of a business model remain stubbornly human and affiliation is one arena where human relationships genuinely count for something. Since most online igaming companies launch using affiliates as their main client acquisition channel, affiliate managers are a vital part of the operation.
What is affiliation?
Not all businesses are competent at marketing or online marketing. In fact, most businesses are not skilled in these areas. However, not all marketers are skilled at making and delivering products or services. In fact, most are not. But both groups do have valuable skills.
The emergence of the internet has enabled people with marketing skills to focus on generating website visitors – known as traffic – while other businesses specialise in creating, delivering and then servicing products of services to clients. These businesses often put offers into the market that they will pay $XX per sale or per lead. Companies or individuals with relevant and targeted web traffic can then add sales messages that use tracking codes to their site that promote these providers. If and when their visitors buy, they earn a commission for the sales. It is a kind of performance based sales commission.
In the world of igaming – mainly sportsbook, casino and bingo – it takes a lot to be an operator. Companies that offer these games need to be regulated, have many departments for technology, finance, customer service and much more. In the early days they need paying customers NOW! so they often turn to affiliates to drive traffic and help them get started. The affiliates will earn anywhere between 20% and 50% of revenue generated by the players. These are known as revenue share deals. Some firms might pay CPA (Cost Per Acquisition) instead, though this depends on the traffic source.
Some traffic sources, such as pay per click advertising have very real and immediate costs, which means that PPC marketers prefer to negotiate CPA offers whenever they can. In contrast, organic search marketers are generally offered revenue share agreements. Over the long-term, a revenue share deal ought to be more profitable for the marketer than a CPA deal.
What does an affiliate manager do?
Affiliate managers work for the companies on both sides, for the affiliates and the operators. Their job is to negotiate terms, usually in agreement with management or the relevant country manager, improving terms when possible and provide extra incentives and help if needed. These relationships genuinely need to be partnerships.
Both sides of this transaction have to work with lots of other affiliate managers which means that over time their rolodex becomes full of the main players in their market. Those relationships, in combination with their skills, means that a good affiliate manager can start a new job and bring new found sales almost immediately. As you might imagine, this makes an affiliate manager with industry experience a very popular and valuable person for an igaming business!
Meeting new affiliates can be very difficult to do. The latest group of affiliate marketers are usually men, working at home on their websites, alone. There are few easy places to meet them. For this reason, there are many big events each year in places like London, Amsterdam, Berlin and Malta. Affiliates are invited to come for free and many will be able to arrange some of their costs to be paid by the event, or an operator. The larger businesses do this because they want and need to meet, build new relationships and strengthen existing ones. Affiliates can be such good money makers for igaming companies that they are willing to work hard to treat them well. This means that a good affiliate manager has an expense account to take people out for dinner and drinks, will travel to conferences regularly and have access to lots of gifts and freebies to treat their contacts. Affiliate managers need to be very sociable and like to have a good time. Their jobs can be hard work, but they are also some of the most fun work in igaming and betting too.
What is a super affiliate?
The biggest players in affiliation are those that have multiple high level traffic sources. For example, they might have multiple websites that rank highly in Google, plus they capture email details of players and so have their own lists and CRM processes. These are the marketing businesses that can turn on new visitors and players to a website or service almost at will. They are very highly valued in the igaming sector and are treated very well. The best super affiliates will employ their own staff just to negotiate improved deals with operators.
How much do affiliate managers earn?
The salary for an affiliate manager will depend substantially on whether or not the person has experience and contacts. New starters to the sector will likely find their salaries in the range of €25,000 to €30,000 per year. However, experienced managers who also happen to have lots of contacts in one of more markets have a lot of power to negotiate a better salary. Deals where a percentage is earned on new business are not unheard of and good starting salaries – such as €50,000 per year – are also quite common.
If you are looking for a new job in affiliate management in igaming, let us help!
Here at MaltaStar we have worked within the igaming sector in Malta for a number of years each. We have been through what you going through, looking for jobs, interviewing and seeking better salaries and terms. After lots of experience, we have partnered with one of the best recruitment consulting companies in the igaming market. We know that this agency is good because we have worked with them ourselves. If you would like to have our recommended partner help you, please follow the link below and send us your details today.