If You Are Passionate About Sports Or Gambling And Love To Write, Read On…
Government regulations across Europe have made it tricky for gambling and igaming companies to promote themselves. There are, understandably, rules that enforce how, where and when services related to betting can be promoted. Since these rules often forbid many types of advertising and marketing, most igaming companies focus their marketing efforts online. This focus has lead to a substantial increase in the number of people that are needed to operate and grow a web based business.
- 1 If You Are Passionate About Sports Or Gambling And Love To Write, Read On…
- 2 Content writer jobs are available in iGaming today
- 3 Good content writers love their subject
- 4 Content is marketing
- 5 Where will you work?
- 6 Freelance opportunities are available
- 7 How much are content writer salaries?
- 8 If you’re looking for content writer jobs in Malta, let us help!
Content writer jobs are available in iGaming today
One of the key marketing channels for new player acquisition is search engine optimisation. It is similar to pay per click marketing in that in Europe it mostly relates to Google. However, the process of SEO is heavily dependent on written content. This means that online igaming companies all require ongoing written content – either blog posts, social media content, sales pages, game reviews and articles.
This is complicated by the fact that many companies have multilingual websites because they operate in multiple countries. The most important languages for igaming businesses based in Malta are English, Swedish, Norwegian, German, Danish, Dutch and Japanese. These languages are more important than others because existing regulations make it either difficult or illegal to operate in France and Italy and many smaller countries are not large enough markets to attract large businesses. Some companies choose to have content writers in each language they operate in, while others choose to simply write in one language and then translate everything as required.
The content requirements will differ from company to company, but very few will need no new content. When combined with the fast growth of the igaming sector in general, there are always opportunities for good writers, with an interest in gambling to find work.
Good content writers love their subject
Companies are generally looking for new hires that have some interest or passion for their products. Surprisingly, it is not easy to find good writers for a sport as popular as football. This means that for less popular sports it is much more difficult to recruit talented writers. Needing to recruit these writers in some languages can be almost impossible!
When we move away from sports to topics such as slots and table games, it is much harder. Writing a compelling article about roulette is possible, but doing so on a regular basis is very difficult – just imagine trying to write your tenth or twentieth article about roulette. That is what a professional content writer needs to be able to do.
Most online gaming companies have some sort of casino related operation, or act as an affiliate to online casino websites. The content related to online casino is mainly about slot games. The content will take the form of new release announcements, game reviews and playing descriptions. Most online casino websites have more than 1,000 slot games which means a lot of content needs to be written. Bigger sites might be operating in seven or more languages, which leads to very substantial content requirements.
Content is marketing
In addition to this, companies will have many special offers throughout the year to keep their players active and engaged with the company. Offers can relate to the time of year, such as Christmas or St Valentines Day, or specific events such as big games or tournaments. The content will be used on the website and also sent by email and SMS to players. This is known as CRM. Many firms also link their content creation writers and schedules to their social media channels as there is an obvious overlap in the work and skills required.
Where will you work?
The igaming firms are clustered into a few towns in Malta, all very near to each other. There are many firms in Sliema and St Julians, with several of the largest companies a few minutes away in Gzira and Msida. With so many employers for young international people in a relatively small space, there is a vibrant and fun atmosphere in the area.
All those people living and working in the same few areas has pushed rents up substantially, making it much more expensive to live than a few years ago. However, one real benefit of these areas is that they are so close that there is very little need for a car, which cuts most people’s usual monthly expenses substantially. Life can also be a lot of fun when you can walk home after a few drinks and not need a car!
Freelance opportunities are available
Many content writers choose to work as a freelancer because they have more flexibility over their time and location. This has been popular for several years but many companies have started to realise that there are real advantages to having their writers be a part of the team and based in the office with everyone else. However, there is a clash of cultures now as many writers do not wish to return to an office now that they have been set free of the 9 to 5, while companies are trying ever harder to make them become office based once again.
How much are content writer salaries?
It is not easy to divine the average salary for a content writer in igaming because of the wide range of skill and knowledge levels combined with such a large number working as freelancers. With that stated, it should be expected that a salary at the lower end of the scale will be in the region of €25,000 per year. Higher salaries are paid to writers with experience and specific language skills which means that an experienced Norwegian or German writer might earn as much as €40,000 per year.
If you’re looking for content writer jobs in Malta, let us help!
if you want to change your life and relocate to a sunny island and move into igmaming, please follow the link below to send your details to us. Here at MaltaStar we have partnered with one of the best known and successful recruitment consultants that specialises in the igaming sector. This is a company that has helped one of the MaltaStar team to find a job, so we have first hand experience with them. We look forward to receiving your details!
Photograph (c) ScheiMedia