If You Have Experience In Business Intelligence And Are Looking For A New Challenge, Please Read On…
Large and successful igaming companies have websites that receive between thousands and millions of visits per day and have exponentially larger numbers of touchpoints on the site. They also have complex customer acquisition and retention models that require careful analysis and effort to optimise. The result is extraordinary quantities of data that might, or might not, be useful to analyse and learn from. For this reason, skilled and experienced business intelligence analysts can be very valueable to igaming companies. While there are not many business intelligence jobs in igaming in Malta, there are some and that number is growing every year.
What do business intelligence analysts do?
The work of business intelligence analysts is often determined from two paths. The first is in researching data that has been requested by managers and colleagues within the company. Some positions such as country managers, product managers and CRM managers have substantial information requirements about the performance of the website and business to help guide their decision making.
The second path of work is self-directed. People that have studied math and have BI experience have a good idea about where to look for meaningful data that can be used to improve performance. This might involve finding potential efficiencies or uplifts in existing processes, or from areas that are currently not being looked at by management.
What requirements do companies have for business intelligence jobs?
The incredible amounts of data generated by companies in igaming means that there are many potentially valuable and profitable insights to be learned. The problem is accessing that data. To do this, BI staff normally need to be fluent in database query strings and maths.
While both of these skills can be learned and practiced, the reality is that most igaming businesses take their data very seriously and so would want to hire staff with both relevant qualifications and experience. If an insight from data can be valuable to the business worth six or seven figures then it makes sense that upper management would wish to fill BI jobs with talented staff.
Degrees in mathematics or computer science would be considered to be the minimum level for staff, while advanced qualifications in mathematics or data science subjects is what will set those that are hired apart from those that are not. Since the goal of BI is to find data that advances the profitability and efficiency of a business, staff are expected to understand the business model at a deep level. Some companies look for business management qualifications in their potential recruits.
Business intelligence teams often have technical staff, such as database admins and developers as a part of the team. Their role is to create and maintain the company’s data warehouse, which is a storage location where information is exported to so that it can be stored and analysed off-site.
The really advanced companies are currently working on Artificial Intelligence solutions so that data can be used and implemented in real time to aid the business. An example of this might be a game recommendation engine, so that a player of a certain type of slot or game receives recommendations for other games that they might enjoy. AI solutions to game and player data are very large projects which take multiple years to complete and implement, which makes these types of jobs very secure, if that is what you are looking for.
If you are looking for a new job in BI in igaming, let us help…
Here at MaltaStar we have worked within the igaming sector in Malta for a number of years each. We have been through what you going through, looking for jobs, interviewing and seeking better salaries and terms. After lots of experience, we have partnered with one of the best recruitment consulting companies in the igaming market. We know that this agency is good because we have worked with them ourselves. If you would like to have our recommended partner help you, please follow the link below and send us your details today.