Since 1810 Peugeot has associated its name, and later its Lion badge, with saws, tools, steel crinoline stays, coffee grinders, bicycles, motorcycles, scooters and cars.

To each of these worlds Peugeot has brought modernity and innovation while laying emphasis on its industrial origins, based on the working of steel.

Marrying concepts, mixing technologies and combining ideas, inspiration led Peugeot to create the 403, the first mass-produced diesel saloon; to launch the 205, a true icon thanks to its many versions and sporting victories; to introduce the particle emissions filter as a world first on the 607; to drive an HDi FAP engine to victory in the Le Mans 24 Hours, the world's most demanding endurance race; and to create the BB1, the urban crossover between the car and the scooter.

In 2010, Peugeot reinvents itself At the beginning of 2010 Peugeot reinvented itself, presenting a new Marque plan and making clear its ambitions for 2015: to climb three places in the world ranking of car manufacturers; to make Peugeot the benchmark in terms of style; to become the leader in mobility services.

To reach these objectives, Peugeot can rely on an ambitious product strategy with no fewer than 14 new models scheduled to appear between 2010 and 2012, new style lines illustrated to perfection by the SR1 concept car, new mobility offers, in particular Mu by Peugeot, and also a new visual identity with a more modern, two-tone Lion and a new international

signature:
Peugeot, MOTION & EMOTION.

A global manufacturer with 55 million vehicles to its name, unique in its ability to propose an offer of global mobility, Peugeot has the strengths to face the future with confidence and rise to the challenge of creating ever greater harmony between the motor car and its environment.