The Telegraph reported that cosmetc surgery clinics should be banned from advertising their operations. Leading plastic surgeons are demanding ban on advertising breast enlargements.
The call follows the damaging scandal over faulty breast implants given to more than 40,000 women in the UK and the subsequent row over who should foot the bill for their replacement.
The British Association of Aesthetic Plastic Surgeons (BAAPS), which represents the top plastic surgeons, is urging ministers to impose the advertising ban as part of a crackdown on the multi-million pound cosmetic surgery industry.
Any ban would bring the UK in line with France where advertising of cosmetic surgery is already outlawed, say experts.
The Association also wants to see a number of other new controls put in place, including the medical licensing of derma fillers, which are injections used to reduce the signs of ageing, and a register for all implants.
Its recommendations are being sent to MPs on the Health Select Committee and to Sir Bruce Keogh, the NHS medical director, who are both conducting inquiries into the scandal.
Source: The Telegraph