Give Love, Give Blood... this Valentine's

Hard Rock Malta announces a new collaboration with another major local humanitarian entity; The National Blood Transfusion Service. ‘TAKE TIME TO BE KIND is one of our mottos and we believe that in these coming days, when love is highly celebrated, we can help creating awareness for the biggest act of love of all.

More frequently we hear about blood shortages on news and social media and we wanted to act. In response to this, Hard Rock Malta from their venues at Bay Street St Julian’s, Valletta Waterfront and Malta International Airport and Social Media pages will be encouraging and creating awareness on blood transfusion. Mr. Micallef, in the name of the management at the National Blood Transfusion Service thanked Hard Rock Malta for their initiative.

He also thanked Hard Rock Café’ staff members who donated blood on this particular day, giving a live example to other workers and companies. He added that although in the last months they reached numerous new donors, the demand is still growing and much more regular blood donations are needed. To show gratitude, Hard Rock Malta made available a number of vouchers which will be handed to donors donating blood during the Valentines Day period.

Follow Hard Rock Café Malta on Facebook and Twitter. About Hard Rock International With a total of 174 venues in 53 countries, including 137 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.

Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. A

dditional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.